It's a clip from an old Argentine comedy TV sketch (not real Messi). An actor who vaguely resembles young Messi gets playfully mobbed/tackled by guys in ridiculous costumes as part of a chaotic football bit that ends with everyone dancing around a ball.

Online it's being memed as a "humiliation ritual" (conspiracy trope for celebs), but it's just edgy old-school TV humor turned into viral misinformation. No deeper meaning.